Fear of content
Often what you read can say as much about your cool cred as your funky home furnishings or your favorite local dive bar. In the United Kingdom, hip authors such as Zadie Smith and Gwendoline Riley are taking on rock-star status among the in-the-know elite. And these informed readers are proudly touting Zembla, the 'it' magazine of the moment. Named after a fictional setting in Vladimir Nabokov's Pale Fire, this new literary magazine is also attracting the design and fashion crowds. The smart layout and artistic cover have not only lured devotees but also advertisers such as Marc Jacobs, Jil Sander, Christian Dior, Paul Smith and Issey Miyake. Who said bookworms had to look so bookish?
Who said journalists had to have brains?
