Splinters

It's nothing to do with literature, but Seth Godin is now giving away his latest ebook, Knock Knock, for free. Seth is one of my favourite bloggers: he nominally writes about my arch-nemesis "marketing", but he's more about doing things in the easiest, most intelligent way to help people get what they want. So effective is his blog at disseminating his ideas, Seth's recently announced he's going to stop writing print books, despite the fact he's had a string of bestsellers. (He sold his original direct marketing company to Yahoo back in 1998, so I'm guessing Seth's not particularly troubled for cash).

Knock Knock is specifically about "how to use the new online marketing tools to make any website work more effectively" - something that any author with a website should be looking at if they want to increase their readership. It's very easy to read.

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